The Midwest's Creative Partner

Your brand is a
hidden gem.
Let's make it shine.

Strategic branding, social media management, and creative design for Midwest businesses ready to stand out. Founded by Emily Mackesey — a decade of marketing expertise, now working for you.

Book a Discovery Call → Explore Services
10+
Years in Marketing & Sales
WI
Midwest Based
6
Core Service Areas
100%
Dedicated to Your Growth
What We Do
Services that uncover
your brand's brilliance

Every business has something special. We help you find it, refine it, and share it with the world.

Social Media Management

Consistent, engaging content that builds your community and drives real conversations with your audience across all platforms.

Branding & Design

From logo creation to full brand kits, we craft visual identities that capture who you are and make lasting impressions. Perfect for startups and rebrands alike.

Content Creation

Compelling copywriting and creative content that tells your story, connects with your audience, and positions you as a leader in your space.

Strategy & Consulting

Data-driven marketing strategy built around your goals. We'll create a roadmap that turns your vision into measurable results.

Web Design

Beautiful, responsive websites that work as hard as you do. Designed to convert visitors into clients and reflect your brand's personality.

SEO

Get found by the people who matter. We optimize your digital presence so your ideal clients can discover the gem that is your business.

Who We Work With
Built for businesses
ready to be found

We specialize in working with organizations that do incredible work but need help getting the word out. Sound familiar?

Community Banks &
Credit Unions

Small banks with big hearts but small marketing teams. We handle your social media, content, and digital strategy so your internal team can focus on what they do best — serving your community.

Our sweet spot

Startups &
New Ventures

Starting from scratch? We love building brand identities from the ground up — logo, brand kit, website, and launch strategy. Everything you need to open the doors with confidence.

Brand kit specialists

Small Businesses
Across the Midwest

Local shops, professional services, and growing businesses that need a marketing partner who gets the Midwest. We bring big-agency thinking at small-business-friendly prices.

Midwest roots, real results
Kind Words
What our clients say
★★★★★

"Hidden Gem Communications is THE go-to for all things marketing. Emily works tirelessly to ensure your content is exactly what you envision and more. Emily has demonstrated time and time again that she gives 110% in all that she does. Thank you, Emily!"

LV
Laura Viney
Mortgage Originator, Deerfield Bank
★★★★★

"Working with Emily was seamless. She really understood our business and delivered a clean, professional site that represents us well. Quick communication, zero headaches — highly recommend."

LM
Lee Mackesey
Owner, Mack Construction
★★★★★

"Hidden Gem Communications is THE go-to for all things marketing. Emily works tirelessly to ensure your content is exactly what you envision and more. Emily has demonstrated time and time again that she gives 110% in all that she does. Thank you, Emily!"

ML
Melanie Lee
Author, Amazon Bestseller Hustle Happiness
Emily Mackesey, founder of Hidden Gem WI
Meet Emily
The person behind
the polish

I'm Emily Mackesey — marketing strategist, brand enthusiast, and proud Wisconsin transplant. Originally from the Southwest, I've called Wisconsin home for over 20 years, and I wouldn't have it any other way. Go Pack Go, cheese curds over everything, and yes — I do own that many flannels.

With a decade of experience in sales and marketing within the financial and mortgage industry, I understand what it takes to build trust, tell a compelling story, and drive real results. I founded Hidden Gem to help smaller businesses — the ones doing incredible work but struggling to get noticed — find their voice and shine.

When I'm not crafting brand strategies, you'll find me chasing my two boys around, enjoying Wisconsin's beautiful outdoors, and discovering (you guessed it) hidden gems across the state.

Corporate to Creative

Former exec turned entrepreneur

Mom of Two

Knows the juggle — and the joy

Decade of Experience

Financial & mortgage industry

Startup Specialist

Brand kits that launch businesses

How It Works
Simple process,
stunning results

No jargon, no runaround. Here's how we go from first hello to measurable impact.

01

Discovery Call

We chat about your business, your goals, and where you're stuck. No pressure — just a real conversation.

02

Custom Strategy

I build a tailored plan based on your needs, your audience, and what will actually move the needle.

03

Create & Launch

From content to campaigns to brand assets — we execute with care, creativity, and your voice in mind.

04

Refine & Grow

We track what's working, adjust what isn't, and keep building momentum month after month.

Our Work
Results that speak
for themselves
Community Banking
CIBM Mortgage social media content — Average Homebuyer Age infographic created by Hidden Gem WI

CIBM Mortgage

Social media overhaul & content strategy

340% Increase in engagement
2.5x Follower growth in 6 months

A 3-branch community bank with zero social media presence came to us needing help connecting with younger account holders. We built a content calendar, developed their brand voice, and launched a local storytelling series that tripled their engagement within the first quarter.

Social Media Content Strategy Brand Voice
Brand Build
Be Gutsy Co. logo

Be Gutsy Co.

Logo development & full brand kit

Full Suite Logo, submarks, brand guide
Launch-Ready Strategy + creative from day one

Be Gutsy Co. came to us with a bold vision but no visual identity. Through collaborative brainstorming and strategizing, we developed their complete logo suite and full brand kit — giving them a cohesive, confident look that matched the energy of their brand from the very first impression.

Logo Design Brand Kit Strategy
Construction

Mack Construction

Website creation & SEO strategy

New Site Clean, professional web presence
SEO Local search strategy built in

Mack Construction needed a website that matched the quality of their work — professional, clean, and built to convert. We designed and built their site from scratch with local SEO baked into every page, ensuring they show up when homeowners in their area search for construction services.

Web Design SEO Strategy

Every project starts with a conversation. Let's talk about yours.

From the Blog
Insights & inspiration
View All Posts →
💎
Social Media

5 Social Media Mistakes Small Banks Make (And How to Fix Them)

Your community bank has a story worth telling. Here's how to stop blending in and start connecting.

Read Post →
✨
Branding

Why Your Startup Needs a Brand Kit Before a Website

Before you build your digital home, you need to know who you are. A brand kit is the foundation.

Read Post →
🔍
SEO

Local SEO for Midwest Businesses: A Beginner's Guide

Getting found online doesn't have to be complicated. Here's a simple framework to get started.

Read Post →
Investment
Transparent pricing,
tailored to you

Every business is different — so every package is custom. Here's a starting point to help you plan. Let's talk about what makes sense for yours.

Strategy + Content

We build the plan and create the content — your team handles publishing.

Starting at $1,800 /month
  • Monthly content strategy
  • Up to 16 custom posts/month
  • Branded graphics included
  • Monthly analytics report
  • Quarterly strategy refresh
Best for teams with someone internal to publish
Let's Talk →
Most Popular

Full Management

Completely hands-off. We handle everything from strategy to posting to engagement.

Starting at $3,000 /month
  • Everything in Strategy + Content
  • Scheduling + publishing
  • Comment & engagement monitoring
  • Expanded analytics & insights
  • Priority support
Best for "take this off our plate entirely"
Let's Talk →

Hybrid / Custom

A flexible mix — we handle the heavy lifting while your team stays involved where it counts.

Starting at $2,300 /month
  • Monthly strategy + content calendar
  • 12 branded posts/month
  • Team post templates
  • Scheduling for main pages
  • Monthly analytics
Best for teams wanting polish + flexibility
Let's Talk →

One-time projects & add-ons

Full Branding Package Logo suite, colors, brand guide, social kit, starter assets From $2,500
Brand Refresh / Style Guide Updated visual identity and social media style guide From $500
Website Design Full site build or landing page, mobile optimized From $1,500
Custom Template Suite Editable Canva templates for your team From $400
Marketing Materials Business cards, flyers, brochures, media kits From $250
Intro Video / Highlight Reel Short brand video for social or website From $350

All pricing is a starting point — every project is scoped to your specific needs, goals, and timeline. No surprise invoices, ever. Let's chat and I'll put together a custom quote.

Ready to uncover your brand's potential?

Book a free 30-minute discovery call. No sales pitch — just a real conversation about your business and how we can help it grow.

Schedule Your Free Call →
Get in Touch
Let's start
something great

Whether you have a project in mind or just want to chat about your brand, I'd love to hear from you.

Email

hello@hiddengemwi.com

Location

Wisconsin, USA