Wisconsin's Creative Partner

Your brand is a
hidden gem.
Let's make it shine.

Strategic branding, social media management, and creative design for Wisconsin businesses ready to stand out. Founded by Emily Mackesey — a decade of marketing expertise, now working for you.

Book a Discovery Call → Explore Services
10+
Years in Marketing & Sales
WI
Based in Wisconsin
6
Core Service Areas
100%
Dedicated to Your Growth
What We Do
Services that uncover
your brand's brilliance

Every business has something special. We help you find it, refine it, and share it with the world.

Social Media Management

Consistent, engaging content that builds your community and drives real conversations with your audience across all platforms.

Branding & Design

From logo creation to full brand kits, we craft visual identities that capture who you are and make lasting impressions. Perfect for startups and rebrands alike.

Content Creation

Compelling copywriting and creative content that tells your story, connects with your audience, and positions you as a leader in your space.

Strategy & Consulting

Data-driven marketing strategy built around your goals. We'll create a roadmap that turns your vision into measurable results.

Web Design

Beautiful, responsive websites that work as hard as you do. Designed to convert visitors into clients and reflect your brand's personality.

SEO

Get found by the people who matter. We optimize your digital presence so your ideal clients can discover the gem that is your business.

Who We Work With
Built for businesses
ready to be found

We specialize in working with organizations that do incredible work but need help getting the word out. Sound familiar?

Community Banks &
Credit Unions

Small banks with big hearts but small marketing teams. We handle your social media, content, and digital strategy so your internal team can focus on what they do best — serving your community.

Our sweet spot

Startups &
New Ventures

Starting from scratch? We love building brand identities from the ground up — logo, brand kit, website, and launch strategy. Everything you need to open the doors with confidence.

Brand kit specialists

Small Businesses
Across Wisconsin

Local shops, professional services, and growing businesses that need a marketing partner who gets Wisconsin. We bring big-agency thinking at small-business-friendly prices.

Local roots, real results
Kind Words
What our clients say
★★★★★

"Emily completely transformed our social media presence. Before working with Hidden Gem, we were posting once a month with zero engagement. Now our community actually interacts with us — and we've seen a real uptick in new account inquiries that started from social."

SL
Sarah L.
VP of Marketing, Community First Bank
★★★★★

"We came to Emily with a name and a napkin sketch. She gave us back a full brand identity that we're genuinely proud of — logo, colors, brand voice, the whole kit. We get compliments on our branding constantly, and it's only been a few months since launch."

MR
Marcus R.
Co-Founder, Northwoods Coffee Co.
★★★★★

"What I appreciate most is that Emily actually listens. She took the time to understand our bank's culture before suggesting anything. The strategy she built feels like us — not some generic marketing playbook. She's an extension of our team at this point."

JP
Jennifer P.
CEO, Lakeshore Savings & Loan
Emily Mackesey, founder of Hidden Gem WI
Meet Emily
The person behind
the polish

I'm Emily Mackesey — marketing strategist, brand enthusiast, and proud Wisconsin transplant. Originally from the Southwest, I've called Wisconsin home for over 20 years, and I wouldn't have it any other way. Go Pack Go, cheese curds over everything, and yes — I do own that many flannels.

With a decade of experience in sales and marketing within the financial and mortgage industry, I understand what it takes to build trust, tell a compelling story, and drive real results. I founded Hidden Gem to help smaller businesses — the ones doing incredible work but struggling to get noticed — find their voice and shine.

When I'm not crafting brand strategies, you'll find me chasing my two boys around, enjoying Wisconsin's beautiful outdoors, and discovering (you guessed it) hidden gems across the state.

UW System Graduate

Wisconsin through and through

Mom of Two

Knows the juggle — and the joy

Decade of Experience

Financial & mortgage industry

Startup Specialist

Brand kits that launch businesses

How It Works
Simple process,
stunning results

No jargon, no runaround. Here's how we go from first hello to measurable impact.

01

Discovery Call

We chat about your business, your goals, and where you're stuck. No pressure — just a real conversation.

02

Custom Strategy

I build a tailored plan based on your needs, your audience, and what will actually move the needle.

03

Create & Launch

From content to campaigns to brand assets — we execute with care, creativity, and your voice in mind.

04

Refine & Grow

We track what's working, adjust what isn't, and keep building momentum month after month.

Our Work
Results that speak
for themselves
Community Banking

Heritage Community Bank

Social media overhaul & content strategy

340% Increase in engagement
2.5x Follower growth in 6 months

A 3-branch community bank with zero social media presence came to us needing help connecting with younger account holders. We built a content calendar, developed their brand voice, and launched a local storytelling series that tripled their engagement within the first quarter.

Social Media Content Strategy Brand Voice
Startup Launch

Northwoods Coffee Co.

Full brand identity & launch campaign

Complete Brand kit delivered in 3 weeks
1,200+ Social followers before doors opened

Two founders with a passion for specialty coffee but no brand identity. We created their full brand kit — logo, typography, color palette, packaging guidelines, and a pre-launch social campaign that built an audience before they even opened their doors.

Branding Logo Design Launch Strategy
Local Business

Midwest Family Law

Website redesign & local SEO strategy

#1 Google ranking for 4 key terms
68% Increase in consultation requests

A well-established practice with an outdated website that wasn't generating leads. We redesigned their site with conversion-focused messaging, optimized their Google Business Profile, and built a local SEO strategy that put them at the top of search results in their market.

Web Design SEO Consulting

These are placeholder case studies — real results coming soon as we grow!

From the Blog
Insights & inspiration
View All Posts →
💎
Social Media

5 Social Media Mistakes Small Banks Make (And How to Fix Them)

Your community bank has a story worth telling. Here's how to stop blending in and start connecting.
✨
Branding

Why Your Startup Needs a Brand Kit Before a Website

Before you build your digital home, you need to know who you are. A brand kit is the foundation.
🔍
SEO

Local SEO for Wisconsin Businesses: A Beginner's Guide

Getting found online doesn't have to be complicated. Here's a simple framework to get started.
Investment
Transparent pricing,
tailored to you

Every business is different — so every package is custom. Here's a starting point to help you plan. Let's talk about what makes sense for yours.

Strategy + Content

We build the plan and create the content — your team handles publishing.

Starting at $1,800 /month
  • Monthly content strategy
  • Up to 16 custom posts/month
  • Branded graphics included
  • Monthly analytics report
  • Quarterly strategy refresh
Best for teams with someone internal to publish
Let's Talk →
Most Popular

Full Management

Completely hands-off. We handle everything from strategy to posting to engagement.

Starting at $3,000 /month
  • Everything in Strategy + Content
  • Scheduling + publishing
  • Comment & engagement monitoring
  • Expanded analytics & insights
  • Priority support
Best for "take this off our plate entirely"
Let's Talk →

Hybrid / Custom

A flexible mix — we handle the heavy lifting while your team stays involved where it counts.

Starting at $2,300 /month
  • Monthly strategy + content calendar
  • 12 branded posts/month
  • Team post templates
  • Scheduling for main pages
  • Monthly analytics
Best for teams wanting polish + flexibility
Let's Talk →

One-time projects & add-ons

Full Branding Package Logo suite, colors, brand guide, social kit, starter assets From $2,500
Brand Refresh / Style Guide Updated visual identity and social media style guide From $500
Website Design Full site build or landing page, mobile optimized From $1,500
Custom Template Suite Editable Canva templates for your team From $400
Marketing Materials Business cards, flyers, brochures, media kits From $250
Intro Video / Highlight Reel Short brand video for social or website From $350

All pricing is a starting point — every project is scoped to your specific needs, goals, and timeline. No surprise invoices, ever. Let's chat and I'll put together a custom quote.

Ready to uncover your brand's potential?

Book a free 30-minute discovery call. No sales pitch — just a real conversation about your business and how we can help it grow.

Schedule Your Free Call →

Booking tool coming soon — use the contact form below in the meantime!

Get in Touch
Let's start
something great

Whether you have a project in mind or just want to chat about your brand, I'd love to hear from you.

Email

hello@hiddengemwi.com

Location

Wisconsin, USA